SEARCH ENGINE OPTIMIZATION (SEO)Search engine optimization (SEO) is the most important component of search engine marketing. Also known as "website optimization," "search engine positioning" and "search engine placement," search engine optimization is a major part of the process SofWerkz uses to achieve higher search engine rankings for keywords and key phrases.
PAY-PER-CLICK (PPC) - PAID SEARCHThe major search engines all offer pay-per-click (PPC) listings. Pay per click achieves instant "first page" listings for a search query for terms relevant to your site. Pay per click is a quick and convenient option to drive traffic to your site, either as a long-term solution or as an alternative traffic source while SofWerkz optimizes your site.
LOCAL SEARCH OPTIMIZATIONGoogle is always changing the algorithm that determines the position of your Google Local listing. SofWerkz can "SEO" your listing by claiming your listing, adding information, images and keywords and we'll help you pursue legitimate reviews for each location in your business. It's a critical source of potential traffic for your site!
SOCIAL MEDIA MARKETINGSocial media marketing is revolutionizing the way companies (and SEO Companies) promote themselves online. It represents an opportunity to build your brand and increase its long term viability. Social media combines several aspects of marketing and web development and requires a wide range of talent from a team like SofWerkz.
LINK BUILDINGLink building is a critical component of Google's algorithm. Creating relevant links from valuable websites can make a remarkable difference in your rankings. SofWerkz doesn't pay for links -- we use white-hat link building techniques that won't jeopardize your standing with Google in the future.
GREAT CUSTOMER SUPPORT
SofWerkz answers phones and responds quickly. We keep clients informed with monthly reports and consulting.
ONLINE PROJECT COLLABORATION
We work with clients in an easy-to-use online environment designed to facilitate communication and organization.
SofWerkz has in-house designers that can handle new sites as well as maintenance and upgraded features.
We can work with any site and won't mess up a good thing. We can also identify bad code (which can hurt your rankings) and help fix it.